Provence

Provence has built a global reputation on the quality of its signature export. Fresh, aromatic and gently made, rosé wine is the height of fashion. Its unprecedented success has transformed Provence.

There are two sides to Provence. One is the tourist cliché: lavender fields; superlative gastronomy; beautiful scenery and cloudless skies. The other is a land of enterprise and innovation.

Buoyed by its glamorous image, celebrity cachet and impressive leaps in quality, rosé can scarcely put a foot wrong. New brands continue to enter the market, while rosé has lost none of its appeal.