Jeroboams Education is a new series on our blog providing you with the lowdown on the most iconic wine producing regions of the world. Led by our super buying team, Peter Mitchell MW and Maggie MacPherson will introduce you to the key facts and a little history of all the regions you recognise but perhaps don’t know too well. To help really further your education, why not drink along? Browse our Tuscany selection.

Introduction

Tuscany (Toscana in Italian) is only responsible for around 5% of Italian wine production, but it is by far the most famous region internationally and is dis-proportionally represented on wine lists around the globe. This is perhaps mostly a relic of the importance of the region, both culturally, economically and politically throughout the medieval and renaissance periods and the fact that this has led it to be a tourist destination of worldwide repute, helping cement awareness of the local wines. Its reputation has also been helped by the (relatively recent) abundance of truly fine wines made here. It is the most red region of any in the country with a whopping 87% of production being either red or rosato (double the national average) with most of its iconic wines being made wholly (or mostly) from Sangiovese, which covers 62% of the vineyard area.

History

The viticultural history of the region dates back to the Etruscan Empire which ruled this part of Italy from the 8th Century BC until it was absorbed by Rome in the 3rd Century.  The area was heavily influenced by Greek culture and much of the wine here was made from Greek varieties.

The importance of Tuscany as a cultural and political centre was firmly established in the middle ages and Florence was a key centre for the trading of wine (and not just local wine). Florence was a world economic centre so good records remain and these show that in the 14th century the equivalent of at least 3.4 million cases were traded annually in the city (for comparison in 2019 the whole of Tuscany made 29 million cases)

By the 14th Century, much of the production was white and often sweet, with the finest wine of the region made in San Gimignano.  It is around this time that the acidic variety Vernacchia, still associated with this hilltop tourist trap, first appears by name.  Chianti is also first mentioned around this time, but it was a white wine.  Most red wine was not distinguished with any geographical origin, but Montalcino is mentioned for its heavy reds and the name Brunello first appeared at this time (although the modern version is a relatively new invention).  Carmigiano is one of the few areas that made red of repute and still does.

Right up until the 1950’s, the region was dominated by a few huge estates, owned by the church or local merchant families that were farmed on a share-cropping basis.  As this system collapsed after the Second World War, investment ceased and the vineyards fell into a state of disrepair. By the 1970’s, outside investment had begun as plots were bought up, but sadly the clones planted were often chosen for volume, not quality and whilst Chianti gained worldwide fame, the product could not be called a quality one.

During the 1970’s, the wine laws had enshrined traditional, but not necessarily best, practice.  Better producers started to experiment with international varieties and different ageing regimes, which could only be sold as humble vino di tavola, but which frequently fetched far higher prices than DOCG wines.  This made a mockery of the official classification and the most distinctive and famous of these wines, generally Cabernet based and grown on the coast around Bolgheri, were given their own DOC, whilst the IGT system (equivalent to France’s VdP) was introduced for the rest who operated outside the regulations.   Sassicaia is the most famous example, others include Ornellaia, Masseto (a merlot) and Solaia and Tignanello (both made at the same estate in Chianti).  Most top producers now make an IGT wine, often based around Cabernet or Merlot and often plastered with new oak and a hefty price tag. Some are worth it. The 1980’s saw an acceleration in outside investment, from elsewhere in Italy and from abroad, and vineyards were extensively replanted with superior clones, so that by the late 1990’s, the region once again was producing some of the finest wines in the world, even if the majority of Tuscan wine is no longer made by native Tuscans.

The Sub-regions of Tuscany