There’s growing appreciation for Rum. No longer seen as a cheap and cheerful spirit, it’s now considered a sophisticated option to pricey Whisky. Bimber Distillery have found that the typical millennial rum drinker is looking for something premium with unique flavours; but at an affordable ‘house pour’ price tag.
Enter Bimber’s The London Classic Rum. The first accessible UK-distilled single blended rum, which is part of its iconic ‘London Classics’ range. A new and exciting line of superior spirits at low cost prices, that aims to challenge the mainstream global mass production of house pour spirits. Distilled by hand from high-quality molasses at Bimber’s West London distillery. The Molasses are fermented according to master-distiller, Darius Plazewski’s, own specification using a special yeast strain. After working with leading rum influencers and experts to refine the recipe, the result is the perfect combination of column and pot distilled rum.
According to Darius; “It’s crystal clear in colour with fresh grassy top notes, and a hint of cracked black pepper. I’ve created a clean and smooth taste with a slight sweetness of dark Muscovado sugar. The finish is delicate and round with a hint of caramel and pinch of dark chocolate. Its been a true labour of love, I definitely think I’ve created something special, something that embodies the London spirit – this truly is a rum for the people.”
With a strong emphasis on provenance and skillfully selecting ‘best of the best’ ingredients from all over London, it’s fair to say that Bimber’s rum has a London DNA. It’s also ground breaking in both the Global rum and UK Craft Spirits categories. Distilled, bottled and labelled by hand in batches of 1,000 bottles, yet still at an accessible price point which is able to challenge the dominance of the corporate brands dominating this space, such as Bacardi and Havanna Club.
Head of Sales, Adam Trethewy, said that “Bimber have set-out to re-invigorate the house-pour ‘White Rum’ category with their Single-Blended London Rum. The category has been neglected by the very brand(s) which created it. Instead of investing back into this category with a product that is authentic, unique, traditional and high-quality, they instead decide to make moves into growing sub-categories such as aged and dark rums. This represents a significant opportunity for Bimber to meet the demands of consumers in this ever-changing landscape.”
And what better place to launch London’s latest craft rum than at Global Rum Ambassador – Ian Burrell’s RumFest; an aficionados’ paradise. Ian says; “I am very excited that UK craft rum scene is growing, and great to see a London distillery making rum. I expect great things from Bimber in the future.” At the show Bimber will also launch their Signature rum serve – BIMBER LONDON DAIQUIRI showcased by acclaimed Mixologist Georgi Radev.
Bimber’s The London Classic Rum will be available in-store exclusively from their retail launch partner, Jeroboams, from Saturday 20th October 2018.